Today, Urbane Lab posted an insightful blog about Craigslist posting. Actually, the ideas can apply to much of our marketing effort in the apartment industry. Using the same Craigslist ad format is likely to become stale and ineffective. As apartment marketers we should have a stable of ads. Perhaps our goals should not be to earn the lease on every ad. Also, shouldn’t a sub goal be to capture contact information from every viewing prospect.
I recommend viewing Urbane’s post at Multifamily Insiders. You will find some real gems you can put to use at your property.
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