More traffic… more qualified traffic… better closing techniques are the name of the game for owners and managers.

However, achieving this is a complex task.  A significant key  is recognizing that the American demographic is a changing thing.  Did you know that 72% of new tenants for the next 10 years are expected to be minorities and that half of these will be Hispanic/Latino?  Also, did you realize that this year American schools will graduate the largest class in history?  Or, what about the fact that seniors as a part of population will grow disportionately over the next 10 years.

What about economics?  How does the loss of wealth from the recession impact you?  Or, how will increased savings impact renting?

As owners and manager, studying our markets is critical.  This implies studying our local market and market trends.  This means understanding global trends.  Finally, this implies coming up with techniques to capitalize on these factors once understood and quantified.

Blake Ratcliff – CEO of Pallaton Properties

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This entry was posted on Thursday, July 30th, 2009 at 11:35 pm and is filed under Apartment Management Service, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Getting Good Tenants, Getting Tenants, Hispanic Market, Hispanic Tenant Finding, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Property Management, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.