As operators we often fall into the trap of believing we have taken all the steps we can to expand our market presence. However, we forget the power of our buying base. As owners a property may be the home to hundreds or thousands of residents.
We can leverage our resident base to gain the attention and marketing support of many potential marketing sources. For example, many businesses will welcome our flyers, banner signs, temporary signs for marketing our property because of the resident base.
Have you considered approaching private business owners to place signs, banners, and flyers on their premises as a way to increase your presence?
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