Brent Williams at Multifamily Insiders Crafted a Great Article on Resident Retention at Ezine Articles.
Activity Ideas for Resident Retention
“First of all, know your community. Fair Housing laws limit how much demographic information we can keep about our residents, but you should at least have an idea of the different faces of your community. Additionally, instead of having one giant one-size-fits-all party, you can coordinate several smaller, targeted parties throughout the year. Having more frequent parties allows you to target different demographic groups in your community at different times instead of “putting all your eggs in one basket” approach of large summer events. Spacing these events throughout the year will also guarantee that your events coincide with all your residents’ renewal periods, thus giving you the largest impact possible. Here a few ideas that can you can explore that are less expensive:
Older Residents
- Bridge or Mah Jongg Night
- Dinner Rotation – This can be quite popular! Have a sign up period for singles or couples. These groups then take turns rotating among their apartments hosting small dinner parties for each other.
Singles Crowd
- Poker Night at the Clubhouse (for prizes instead of money)
- Networking Night
- Dance Classes
- Sporting events
Children Friendly
- Ice Cream Social
- Kite Day
- Scavenger Hunt
Also, remember that you have purchasing power! Most events around town offer group rates that you can pass along to your residents. This can make them feel part of an exclusive club with great deals all the time!”
The full article is titled – Resident Retention Vs Apartment Marketing
For more info from Brent and about Multifamily Insiders the site is at: http://www.multifamilyinsiders.com/home/index.php
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