We’ve hit many times the fact that Hispanics are the fastest growing resident demographic.  However, did you know that Hispanic Internet usage is growing 50% faster than the general market?  Do you have a strategy for this market area?

If not, keep in mind that most Hispanic searches are in English.  The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item.  For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.

About 55% of Hispanics respond well to ads in Spanish.  Also, Radio and television is generally the best mode of advertising based on selling results.

When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk.    This will be an even greater fact as the segment is  expected to grow to over $1 trillion by early in the coming decade.

Good sources for this post were:

MK Blog

The Latino Journal

Online Hispanic Trends

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