More info on Hispanic Marketing Focus

We’ve hit many times the fact that Hispanics are the fastest growing resident demographic.  However, did you know that Hispanic Internet usage is growing 50% faster than the general market?  Do you have a strategy for this market area?

If not, keep in mind that most Hispanic searches are in English.  The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item.  For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.

About 55% of Hispanics respond well to ads in Spanish.  Also, Radio and television is generally the best mode of advertising based on selling results.

When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk.    This will be an even greater fact as the segment is  expected to grow to over $1 trillion by early in the coming decade.

Good sources for this post were:

MK Blog

The Latino Journal

Online Hispanic Trends

Bookmark and Share

Free 'NO RISK' Trial - get unlimited renter leads and online apartment applications for one month at no charge
FREE TRIAL - Apartment Marketing Solutions Sign up risk free one month trial of our tenant lead generation and online rental applications. For one month you get unlimited leads and online applications at no charge.

Related posts:

  1. New Occupancy100 Video
  2. Tips for Leasing Apartments Online
  3. Introducing, Apartment Marketing Solutions!
  4. The Name of the Game – Traffic and Closed Leases
  5. Online vs. Print Advertisements

3 Responses to “More info on Hispanic Marketing Focus”

  1. [...] This post was Twitted by RAQUI56 [...]

  2. Hi Guys!

    I shared this article with my boss and she could not read it because she still has IE6–and your site blocked the viewing.

    A lot of folks in the apartment industry still use I6, so suggest you might want to make the adjustment!

    Thanks,
    Kathy

Leave a Reply

Spam Protection by WP-SpamFree