Deflation – Apartment Marketing and Operations

Today, Bloomberg ran an article that states an expectation of deflationary pressure throughout 2010.  The principal driver behind this conclusion is the weakened employment environment throughout the United States.  As a results as owners and managers we have to consider how this effects are operations and asset choices.

From a leasing perspective, this is extends the pressure households are under to accept living situations that were not acceptable in the past.  Rebuilding America’s wealth means lower fixed cost choices for a large percentage of us.  Owners should be considering rental options that will reduce tenants total cost of living decisions.  Our affiliated properties have been developing fixed income solutions and solutions to increase the tenant density in our units taking advantage of our generally abundant parking, often good access to public transportation, and other factors supporting this.

From an operations perspective, we must be reviewing our labor costs and assure that we remain competitive.  Additionally, as a sector that is likely to  recover more quickly in this economy, we may have talent opportunities that don’t often exist.  Also, expect and pursue significant reductions in costs for supplies and contract services.

As potential property investors, good deals today must offer extremely strong fundamentals as market conditions may continue to erode property values over the next 24 months.  And, for properties already owned, lower leverage is the choice path.

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