Archive for the ‘Tenant Placement Services’ Category

More info on Hispanic Marketing Focus

Monday, August 24th, 2009

We’ve hit many times the fact that Hispanics are the fastest growing resident demographic.  However, did you know that Hispanic Internet usage is growing 50% faster than the general market?  Do you have a strategy for this market area?

If not, keep in mind that most Hispanic searches are in English.  The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item.  For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.

About 55% of Hispanics respond well to ads in Spanish.  Also, Radio and television is generally the best mode of advertising based on selling results.

When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk.    This will be an even greater fact as the segment is  expected to grow to over $1 trillion by early in the coming decade.

Good sources for this post were:

MK Blog

The Latino Journal

Online Hispanic Trends

Posted in Apartment Investing, Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Latino Residents, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, Hispanic Market, Hispanic Tenant Finding, Housing Demographics, Housing Market Facts, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Latino Prospects, Latino Renteres, Latino Renters, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Property Management, Online Rental Application, Property Management, Property Management Service, Property Management Services, Property Management Solution, Property Management Solutions, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services, Tenant Screening, U.S. Housing | 81 Comments »

The Name of the Game – Traffic and Closed Leases

Thursday, July 30th, 2009

More traffic… more qualified traffic… better closing techniques are the name of the game for owners and managers.

However, achieving this is a complex task.  A significant key  is recognizing that the American demographic is a changing thing.  Did you know that 72% of new tenants for the next 10 years are expected to be minorities and that half of these will be Hispanic/Latino?  Also, did you realize that this year American schools will graduate the largest class in history?  Or, what about the fact that seniors as a part of population will grow disportionately over the next 10 years.

What about economics?  How does the loss of wealth from the recession impact you?  Or, how will increased savings impact renting?

As owners and manager, studying our markets is critical.  This implies studying our local market and market trends.  This means understanding global trends.  Finally, this implies coming up with techniques to capitalize on these factors once understood and quantified.

Blake Ratcliff – CEO of Pallaton Properties

Posted in Apartment Management Service, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Getting Good Tenants, Getting Tenants, Hispanic Market, Hispanic Tenant Finding, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Property Management, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services | 80 Comments »

Introducing, Apartment Marketing Solutions!

Monday, July 13th, 2009

Hey everyone,

We at Occupancy100 are pleased and proud to announce that our new website, Apartment Marketing Solutions, has been completed and is ready to serve all of your marketing needs!

In these hard economic times, we know how difficult it is to generate potential renter traffic, let alone sign leases.  Having previously struggled with lagging occupancy in our local renter market due to the military “surge” overseas, our staff had to create new and innovative ways to generate traffic through our apartment complexes. Having already experienced our services’ success for ourselves, we’re now here to help you! Check out all of our services, proven to generate leads and sign those ever-elusive lease agreements, and you only pay if it works!

Our Tenant Lead Generation solution generates 2-3 new calls per day by weekly updating your apartment ads on various websites such as Craigslist and Whitepages, and other forms of targeted marketing. If you sign up now, you get 10 leads for free — a great way to test our expertise for yourself!

We also offer an Online Rental Application–a secure, rental application that potential occupants can fill out online without using a pen, printer or fax–and you receive it immediately. This service option has proven itself time and time again, offering 3-5 new applications per week to our customers! Try it now and receive your first 4 applications for free! Additionally, our Online Rental Application is accompanied with our “Know Your ROI” feature that allows you to gauge which advertisements are creating the most traffic through custom pie chart displays.

Through our experience, we have learned that rental applications that are responded to immediately produce a signed lease at least 50% of the time. Since potential tenants often fill out rental applications upon returning home from work, we offer After Hours Leasing Support from 6pm-2am to field any incoming applications during this time! Potential renters are happier (and more likely to sign leases) knowing that they are responded to in a timely manner! Get your first 2 responses free if you sign up now!

Accompanying these amazing services are our auxiliary services, including search engine optimization, monthly reports, and more! To view everything for yourself and/or to contact an Occupancy100 representative for further detials, visit www.apartment-marketing-solutions.com.

We look forward to serving you and your apartment rental business!

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Posted in Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services | 70 Comments »