Archive for the ‘Multi-family Renting’ Category
Monday, August 24th, 2009
We’ve hit many times the fact that Hispanics are the fastest growing resident demographic. However, did you know that Hispanic Internet usage is growing 50% faster than the general market? Do you have a strategy for this market area?
If not, keep in mind that most Hispanic searches are in English. The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item. For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.
About 55% of Hispanics respond well to ads in Spanish. Also, Radio and television is generally the best mode of advertising based on selling results.
When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk. This will be an even greater fact as the segment is expected to grow to over $1 trillion by early in the coming decade.
Good sources for this post were:
MK Blog
The Latino Journal
Online Hispanic Trends
Posted in Apartment Investing, Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Latino Residents, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, Hispanic Market, Hispanic Tenant Finding, Housing Demographics, Housing Market Facts, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Latino Prospects, Latino Renteres, Latino Renters, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Property Management, Online Rental Application, Property Management, Property Management Service, Property Management Services, Property Management Solution, Property Management Solutions, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services, Tenant Screening, U.S. Housing | 19 Comments »
Friday, August 21st, 2009
Submitting a rental application is a HUGE step for both the potential renter and property manager alike. Once the potential residents have submitted a rental application, they have made a conscious buying decision. It is a fact -phone leads, email leads, and walk-ins are great, but completed rental applications are golden. It’s a wonder then, why so many multi-family properties still use only paper and PDF applications when it comes to leasing their apartments! In the age of technology, it has been proven time and time again that electronic submissions are faster, easier, and more organized than a long paper trail.
I’m sure you’re thinking, “I have a PDF application that potential renters can print, fill out, and bring back or fax it to me; what’s the difference?”
The difference is huge!
First, ask yourself, “How many of your PDF rental applications have you received from your website and internet ads in the last 12 months? 1, 2, 5?”
PDF applications don’t work because they are essentially the same as a paper application that is picked up at the office. In fact, in most cases it is the exact same paper application, just uploaded to the Internet to be printed. Applicants still have to fill it out and bring it to you or fax it. We’ve learned that the less running around people have to do, and the more convenient their application process is, the more likely they will be to rent with your property. Convenience is key!
We personally own ten multi-unit apartment properties in the Southeast. Our properties, receive an average of 2-5 new rental applications a week from their websites and internet ads! One of our properties had 29 sight-unseen leases last year!
Online Rental Application
Tags: Online Rental Application
Posted in Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Finding Good Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Getting Good Tenants, Increase Apartment Occupancy, Increasing Apartment Occupancy, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Rental Application | 12 Comments »
Monday, August 10th, 2009
Renting apartments is tough business. For many in the industry, consternation and discomfort is a common reaction to the advent of online sourcing opposed the decline of print advertising is very disturbing. Traditionally and in fact even now, the industry is relatively low tech.
The good news is there is no need for most properties to change. The key is to understand how to tap into online support. The key is to have a small arsenal of the right tools and to recognize that having those tools does not imply becoming a techno wizard. The basic elements are a community oriented sharp detailed website, strong ILS support, and a support team that will ensure you have the online exposure you need. There are numerous tools including Vaultware, Real Page, and our own management services. Each can serve some or most of your needs.
Combine this with a strong understanding of your competition and the right combination of traditional factors including property condition, customer service, maintenance quality, tenant management, and signage and you are on your way to a winning combination.
Posted in Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Online Property Management, Tenant Acquisition | 29 Comments »
Thursday, July 30th, 2009
The Hispanic community in the United States has an incredible $800 billion worth of buying power, even in today’s economy, proving to be an incredibly lucrative investment for the multi-family units willing to tailor their marketing approach in order to meet the needs of the Hispanic renter community. Home ownership proves to be incredibly challenging among the Hispanic community, with lower average education levels, large family units, the general lack of Social Security Numbers for applications and background/credit checks, and a relatively lower average age of individual households deterring most from being able to possess their own homes.
The majority of the Hispanic community is of foreign birth, opting to make their way to the United States by way of major cities such as New York, Miami, and San Francisco. These densely concentrated metropolitan areas are generally home to few owners, and more renters, thus making home rental among the Hispanic population a popular option. The road to home ownership is often lengthy and bureaucratic—60% of United States Hispanic residents opt to rent their homes, and take pride in doing so. Studies show that Hispanics take pride in paying their rent on time and are often more eager to keep a clean living space and uphold tenant/landlord requirements within their homes. Because of this, many multi-family complexes are reaching out to the Hispanic community and adapting the general structure of their renting process and marketing approach to accommodate these eager renters’ needs. In a world where identity theft is happening all around us, a vast number of apartment applications no longer require Social Security Numbers, and many complexes are making concessions for large families. Apartment marketing efforts targeting the Hispanic market can bring you many qualified and eager renters.
At Occupancy100, we employ Spanish-speaking staff, ready and able to help you market your apartment to these thriving populations by translating and tailoring advertisements to reach your Hispanic target market. By talking to one of our staff members we can help you to customize your approach in order to gain this lucrative and profitable tenant population.
We have even created a Spanish/English Online Rental Application!
Tags: accommodate for hispanic tenants, Apartment Marketing, Apartment Marketing Ideas, getting hispanic tenants, hispanic tenant buying power, hispanic tenants are clean, hispanic tenants are great, marketing to hispanics, marketing to the latino market, Renting apartments to hispanics, the hispanic tenant market
Posted in Apartment Marketing, Apartment Marketing Ideas, Apartment Tenant Qualification, Find Good Tenants, Finding Good Tenants, Finding Tenants, Get Good Tenants, Get More Tenants, Getting Good Tenants, Hispanic Market, Hispanic Tenant Finding, How to Find Renters, Increase Apartment Occupancy, Marketing Apartments, Multi-family Renting, Tenant Acquisition, Tenant Finding | 14 Comments »
Tuesday, July 21st, 2009
Advertising your multi-family property may seem like an arduous task considering the myriad of options (and expenses!) available these days. At Occupancy100, we’ve learned that online advertising is the most practical option when pitted against print advertising in terms of ROI and the infinite number of potential renters these types of advertisements are able to reach.
Print ads tend to be incredibly expensive and with a low return on investment. Brochures, pamphlets, newspaper/magazine ads, billboards, etc. require high monetary investments in order to fund design, printing, distribution, storage, and postage, and potential error modification. After such an outflow of money, the geographical restrictions for distribution are incredible—often these types of advertisements are seen mainly by the older generations who are less likely to use the Internet, and skip over those younger generations who rely mostly on the World Wide Web as their main source of information.
In comparison, online advertising costs are often limited to website hosting—which costs a minimal monthly fee—and the individual advertisements can be seen by any person with a computer, whereas print ads are generally limited to their specific geographical locations. Online ads are capable of reaching an infinite number of potential tenants with a larger overall profit margin per consumer in contrast to print ads. Additionally, errors can be easily corrected with online advertising whereas correcting any printed mistake requires an entirely new printed product—re-establishing the original costs.
After trying print advertisements for ourselves with minimal results, we tried our hand at advertising on the web, and what a difference it made for us and our company! We want to help you utilize these tried and true techniques for your own business! With our Successful Website, Search Engine Marketing, and Search Engine Optimization services, we help your business gain the top spots in organic and paid search results and we help you to expand your properties’ marketing opportunities as a whole. We even gather monthly reports so you can track the progress and traffic of your advertisements in conjunction with tenant acquisition at your properties. The best part? You only pay for results! Check us out today!
Posted in Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting | 7 Comments »
Monday, July 13th, 2009
Hey everyone,
We at Occupancy100 are pleased and proud to announce that our new website, Apartment Marketing Solutions, has been completed and is ready to serve all of your marketing needs!
In these hard economic times, we know how difficult it is to generate potential renter traffic, let alone sign leases. Having previously struggled with lagging occupancy in our local renter market due to the military “surge” overseas, our staff had to create new and innovative ways to generate traffic through our apartment complexes. Having already experienced our services’ success for ourselves, we’re now here to help you! Check out all of our services, proven to generate leads and sign those ever-elusive lease agreements, and you only pay if it works!
Our Tenant Lead Generation solution generates 2-3 new calls per day by weekly updating your apartment ads on various websites such as Craigslist and Whitepages, and other forms of targeted marketing. If you sign up now, you get 10 leads for free — a great way to test our expertise for yourself!
We also offer an Online Rental Application–a secure, rental application that potential occupants can fill out online without using a pen, printer or fax–and you receive it immediately. This service option has proven itself time and time again, offering 3-5 new applications per week to our customers! Try it now and receive your first 4 applications for free! Additionally, our Online Rental Application is accompanied with our “Know Your ROI” feature that allows you to gauge which advertisements are creating the most traffic through custom pie chart displays.
Through our experience, we have learned that rental applications that are responded to immediately produce a signed lease at least 50% of the time. Since potential tenants often fill out rental applications upon returning home from work, we offer After Hours Leasing Support from 6pm-2am to field any incoming applications during this time! Potential renters are happier (and more likely to sign leases) knowing that they are responded to in a timely manner! Get your first 2 responses free if you sign up now!
Accompanying these amazing services are our auxiliary services, including search engine optimization, monthly reports, and more! To view everything for yourself and/or to contact an Occupancy100 representative for further detials, visit www.apartment-marketing-solutions.com.
We look forward to serving you and your apartment rental business!
Tags: Apartment Marketing, online apartment rental application, tenant acquistion
Posted in Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services | 18 Comments »
