Archive for the ‘Latino Renters’ Category

More info on Hispanic Marketing Focus

Monday, August 24th, 2009

We’ve hit many times the fact that Hispanics are the fastest growing resident demographic.  However, did you know that Hispanic Internet usage is growing 50% faster than the general market?  Do you have a strategy for this market area?

If not, keep in mind that most Hispanic searches are in English.  The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item.  For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.

About 55% of Hispanics respond well to ads in Spanish.  Also, Radio and television is generally the best mode of advertising based on selling results.

When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk.    This will be an even greater fact as the segment is  expected to grow to over $1 trillion by early in the coming decade.

Good sources for this post were:

MK Blog

The Latino Journal

Online Hispanic Trends

After Hours Support Makes All the Difference

Monday, August 10th, 2009

The staff at Occupancy100 has invested a lot of energy into researching what works and what doesn’t in the world of multi-family housing marketing.

We have come to the conclusion that inquiries and applications that are responded to within an hour are more likely to result in leases (close to 50% of the time). Many properties find themselves tied to their operating hours—when potential tenants call or email after these set hours they do not receive responses until the next business day, often resulting in them continuing their research and looking elsewhere. By the time their inquiries are responded to, the likelihood that they have found some place else to live has increased exponentially.

It is a proven fact that many potential tenants do most of their apartment hunting after the five o’clock hour—once they’ve arrived home from work. Multi-family renting is a business in itself though, with most properties ending the work day at five o’clock, as well. You see the problem, and so do we! Because extending office hours is often a hassle for many businesses, Occupancy100 offers an after-hours call service that guarantees a response from our professional leasing agents at our central office to more than 90% of all applications submitted between the hours of 8 p.m. and 2a.m. We ensure that responses will be made within an hour of receipt of the inquiry or application so you can rest easy—and of course, you only pay per result! Even more of a reason to rest easy—there’s nothing to lose!