Advertising your multi-family property may seem like an arduous task considering the myriad of options (and expenses!) available these days. At Occupancy100, we’ve learned that online advertising is the most practical option when pitted against print advertising in terms of ROI and the infinite number of potential renters these types of advertisements are able to reach.
Print ads tend to be incredibly expensive and with a low return on investment. Brochures, pamphlets, newspaper/magazine ads, billboards, etc. require high monetary investments in order to fund design, printing, distribution, storage, and postage, and potential error modification. After such an outflow of money, the geographical restrictions for distribution are incredible—often these types of advertisements are seen mainly by the older generations who are less likely to use the Internet, and skip over those younger generations who rely mostly on the World Wide Web as their main source of information.
In comparison, online advertising costs are often limited to website hosting—which costs a minimal monthly fee—and the individual advertisements can be seen by any person with a computer, whereas print ads are generally limited to their specific geographical locations. Online ads are capable of reaching an infinite number of potential tenants with a larger overall profit margin per consumer in contrast to print ads. Additionally, errors can be easily corrected with online advertising whereas correcting any printed mistake requires an entirely new printed product—re-establishing the original costs.
After trying print advertisements for ourselves with minimal results, we tried our hand at advertising on the web, and what a difference it made for us and our company! We want to help you utilize these tried and true techniques for your own business! With our Successful Website, Search Engine Marketing, and Search Engine Optimization services, we help your business gain the top spots in organic and paid search results and we help you to expand your properties’ marketing opportunities as a whole. We even gather monthly reports so you can track the progress and traffic of your advertisements in conjunction with tenant acquisition at your properties. The best part? You only pay for results! Check us out today!
