This is a PAY per RESULT apartment marketing solution. Our Resident Lead Generation solution generates 2-3 daily new calls. How do we do this? We have identified some of the Internets leading web presence companies. We place weekly updated ads of every floor plan on each of these companies' websites. Craigslist, Whitepages, Google Maps, Yahoo Local, etc... Customer Feedback - Beckie Foust "Occupancy100 generates 1-2 qualified leads per day" "Currently Occupancy100 generates 1-2 qualified leads per day, and 3-4 new applications a week. We love it. Most of our new tenants have come from occupancy100s services." Beckie Foust Property Manager - ...
This is a PAY per RESULT Apartment Marketing Solution. We have found that potential residents fill out applications after work once they have gotten home. This means that rental applications are submitted after your leasing office has probably closed. Our research suggests that applications that are responded to within the hour lease more than 50% of the time. Because of this we have professional leasing agents at our central office between the hours of 8am to 2am which ensures that more than 90% of all applications are responded to within an hour. Even if your leasing office is not open, you ...
Finding better qualified residents is essential to the success of your multi-unit property. Increasing apartment occupancy can be done through two main methods: The first method for finding good, qualified residents is to heavily advertise your apartment so that you capture as many potential residents as possible, and then weed out the many unqualified rental applicants. This method of resident acquisition brings you a plethora of potential residents but heavy advertising is expensive. The second method for finding great qualified renters is to only advertise to renter prospects who are more likely to qualify. Acquiring renter traffic though this method of resident ...
Email: sales@occupancy100.com or support@occupancy100.com Call: 1-877-208-9709 %CODE1% Related posts:Free Tips to Increase Traffic from Potential Renters
Difficult Economic Times Have Affected the Apartment Industry With difficult economic times... Unemployment is rising... Delinquencies dog revenue... more and more potential renters are doubling up... Traffic is slow... Occupancy is edging downward... Apartment Communities need more resident prospects: Calls - with so many renters doubling up we can't afford not to generate as many as possible, Visits - statistics show that results are much stronger from online contacts if responded to within the first hour, Emails - increasingly resident leads do not want to talk on the phone or otherwise interact. Some properties we serve have closed over 10% of their leases without a ...
I recently wrote an article highlighting some key points for lead generation online on ezines. The address is:
You will find this article different because of the focus on what the process is in the prospect’s head while working with the Internet during the apartment search. I’d recommend checking out the UrbaneLab for some good ideas regarding how to further decipher this process. Their address is:
http://www.apartmentveteran.com/
Very simply, an apartment complex leases or fails to lease on three points:
1) Is it priced competitively to its market.
2) Are the apartment conditions and amenities offered consistent with the expectation of the renting demographic mix.
3) Socially, is the apartment complex suitable. That is, is the complex a safe and happy place to live.
If any of these items get out of balance, management will struggle achieving or maintaining occupancy.
As an owner or manager, ensuring you are on your guard about the kind and quality of tenant is an important task. This means monitoring the income statement for signs of other problems. Checking the rent roll for hints of tenant issues (there is a strange connection between credit and behavior issues).
The Internet is big, but the basics still prevail.
We’ve hit many times the fact that Hispanics are the fastest growing resident demographic. However, did you know that Hispanic Internet usage is growing 50% faster than the general market? Do you have a strategy for this market area?
If not, keep in mind that most Hispanic searches are in English. The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item. For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.
About 55% of Hispanics respond well to ads in Spanish. Also, Radio and television is generally the best mode of advertising based on selling results.
When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk. This will be an even greater fact as the segment is expected to grow to over $1 trillion by early in the coming decade.
Good sources for this post were:
A Demographic Housing Seismic Shift
At apartmentmarketingsolutions.com, we’ve identified some key areas where properties can differentiate themselves. One of the least exploited is ethnic differentiation. Over the next decade this is an even more significant fact as more than 72% of new households will be minority according to the 2009 Joint Housing Study. This implies a seismic shift in the proportion rental homes for the nation. For the first time since records have begun U.S. homeownership is on track to move below the historic average of 62% toward a low 50% range (and this does not consider impact of the housing crisis driven recession on homeowner trends).
Since minorities have lower incomes and in general rent at a greater rate than whites. In fact, if we break this down further, U.S. census data shows that blacks rent at a greater than 50% rate compared to home ownership. This jumps to more than 60% for the Hispanic Latino population.
Where does this lead? It turns out that of new households, Hispanic Latinos are 36% (50% of the 72%) of the total. If we extrapolate from this point we know that of total household figures:
If this trend holds, homeownership will fall below 50% over the next decade or two a fact no study has explicitly recognized. Should this trend hold the course, besides indicating drastically reduced single family household growth there will be a equally large rise in multifamily housing requirements. Further, management companies that do not address winning larger portions of this demographic will struggle to maintain occupancy. Apartmentmarketingsolutions.com sees Spanish leasing and marketing tools as a critical step to address this trend. Further, apartmentmarketingsolutions.com believes that beyond the steps taken that research understanding these trends are key competitive differentiators.
