Urbane Apartments offered a great tip for operators. Instead of asking where resident prospects found out about your community, ask what search terms they used as well. In this way, you can improve your competitive position on the web.
Archive for the ‘Apartment Rental Application’ Category
Great Apartment Marketing Tip from Urbane Apartments
Sunday, October 4th, 2009
How to Win Online Prospects.
Sunday, September 27th, 2009I recently wrote an article highlighting some key points for lead generation online on ezines. The address is:
You will find this article different because of the focus on what the process is in the prospect’s head while working with the Internet during the apartment search. I’d recommend checking out the UrbaneLab for some good ideas regarding how to further decipher this process. Their address is:
http://www.apartmentveteran.com/
5 Great Apartment Marketing and Management Ideas
Wednesday, September 23rd, 2009Hey everyone, after reading several reports provided by the National Apartment Association and the National Multi-Housing Council, I have extracted some of the most valuable apartment marketing ideas and tips. They are listed in order of importance, and if done correctly will help you get more leads, double or triple applications, and significantly improve leasing success. I hope you enjoy!
- ALL marketing materials must have your main contact information (This means your online rental application and website address too! – see #2, #3): Let me explain this a bit further. Many people have the misconception that advertising and marketing are the same thing – they are not. It is true that successful marketing will pay huge dividends when advertising, but it is not the same thing. Marketing is the act of creating brand recognition and “buzz” about your company. So, when I say that all of your Marketing Materials must have your main contact information, it means that everything that you produce (news bulletins, surveys, signage, and of course your ads).
- You must have a strong Apartment Marketing Website: Your community website should be geared to both your current residents, while catering to new prospective residents. Here is a good example of an Apartment Marketing Website. Your website should have helpful information for your current residents, such as online rent-pay, resident work order request, community news, and a directory of local schools, services, shopping, recreation, etc. Most importantly your website should have well organized and direct sales information for your prospective residents. Floor plans, apartment amenities, discounts, maps/directions, and MOST essential every single page of your apartment marketing website must have a link to a web based rental application (see #3). Here is an example of an Online Rental Application.
A link to your Online Rental Application on every page of your Apartment Marketing Website and every single website advertisement: This point goes along with #1. An Online Rental Application will allow your prospective tenants to “contact” you and thus it is part of your contact information! All ads and other online marketing materials should include a link to your website AND a link to your online rental application. VERY IMPORTANT NOTE: If you have your own Online Rental Application, and it is not encrypted, you are liable! You are collecting sensitive renter information, and it is your job to keep that information SAFE!- Respond to prospective resident leads and Online Rental Applications within 60 minutes of being received: Think about your potential resident leads and rental applications as milk left out on the counter. You only have so much time before the milk is sour and can not be salvaged. In our personal experience, Online Rental Applications responded to within the hour they are received, close over 50% of the time if they qualify
- Re-adjust office hours: It is a wonder why apartment leasing offices are open during “regular business hours” – 8am-5pm, it just doesn’t make sense. Why is this? After 3 years of research (over 700 Online Rental Applications, and countless leads) and compiling data, we have found that over 50% of leads and Online Rental Applications are received after 5pm! So this means that all of those leads and rental applications are not being responded to within the 60 minute time frame. Also, many people chose to look for apartments after work, after 5pm, and if your not in your office, you are losing leases. The office hours we suggest are 9am-7pm.
I hope you enjoyed it,
Sergio Navarrete
Apartment Marketing by Occupancy100.com
New Occupancy100 Video
Tuesday, September 22nd, 2009Hey everyone,
We have been working hard to create as many helpful videos for you to enjoy as possible. Here is a video that explains our apartment marketing solutions, and offers a great overview on Tenant Lead Generation, and the Online Rental Application.
Enjoy!
Online Applications Win 4 to 1 Over Phone Call Leads
Tuesday, September 15th, 2009We have recently compiled statistics from our own apartment customers that show that a properties receives almost 4 times as many completed online apartment applications as phone calls if the consumer has an option. This seems a pretty significant fact when an application is much more likely to result in a lease. This fact follows others we’ve seen from our own experience. The online consumer is heavily focused on convenience. If you deliver convenience the probability of a sale rises sharply.
Advertising Your Multifamily Communities Differentiated Strengths
Tuesday, September 15th, 2009Is your sign a differentiator for your apartment property? Are you showing photos and discussing the items that set you apart?
I know this is an area we’ve often failed to do as well as we should. If you would like more good insights to this visit Lisa Trosien’s Apartment Marketing Blog. She offers some great specific insights we can all take advantage of on this subject area.
For communities we serve, convenience is a differentiator. Our online application and other services make it easier for resident prospects to sign up and the results are dramatic. In one market, having a phone number only produces 20% of the total results that having a phone number and an online application will produce.
Online Rental Application and Rental Application Managment Software
Monday, September 14th, 2009In the past few weeks, we have made several great improvements to our Online Rental Application and our Application Management Software. Please take a moment to watch our 4 minute video:
Download the video below.
