Archive for the ‘Apartment Marketing Support’ Category
Monday, August 17th, 2009
Many apartment complexes have web pages and with over half of prospects beginning their search on the Internet, this figure will grow (according to a National Multhousing Council Report). Making good use of those pages is an important skill.
You may find the attached websites a useful source for the purpose:
http://streetguidetocopywriting.com/blog/writing-copy/10-steps-sales-page
http://ezinearticles.com/?Tips-for-Building-Great-Sales-Pages&id=779658
Looking forward to sharing new ideas.
The Apartment Guy.
www.apartmentmarketingsolutions.com
Posted in Apartment Marketing Support, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get a Tenant, Help Rent Apartments, Help Renting Apartments, Marketing Apartments | 2 Comments »
Monday, August 10th, 2009
Renting apartments is tough business. For many in the industry, consternation and discomfort is a common reaction to the advent of online sourcing opposed the decline of print advertising is very disturbing. Traditionally and in fact even now, the industry is relatively low tech.
The good news is there is no need for most properties to change. The key is to understand how to tap into online support. The key is to have a small arsenal of the right tools and to recognize that having those tools does not imply becoming a techno wizard. The basic elements are a community oriented sharp detailed website, strong ILS support, and a support team that will ensure you have the online exposure you need. There are numerous tools including Vaultware, Real Page, and our own management services. Each can serve some or most of your needs.
Combine this with a strong understanding of your competition and the right combination of traditional factors including property condition, customer service, maintenance quality, tenant management, and signage and you are on your way to a winning combination.
Posted in Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Online Property Management, Tenant Acquisition | 165 Comments »
Monday, August 10th, 2009
The staff at Occupancy100 has invested a lot of energy into researching what works and what doesn’t in the world of multi-family housing marketing.
We have come to the conclusion that inquiries and applications that are responded to within an hour are more likely to result in leases (close to 50% of the time). Many properties find themselves tied to their operating hours—when potential tenants call or email after these set hours they do not receive responses until the next business day, often resulting in them continuing their research and looking elsewhere. By the time their inquiries are responded to, the likelihood that they have found some place else to live has increased exponentially.
It is a proven fact that many potential tenants do most of their apartment hunting after the five o’clock hour—once they’ve arrived home from work. Multi-family renting is a business in itself though, with most properties ending the work day at five o’clock, as well. You see the problem, and so do we! Because extending office hours is often a hassle for many businesses, Occupancy100 offers an after-hours call service that guarantees a response from our professional leasing agents at our central office to more than 90% of all applications submitted between the hours of 8 p.m. and 2a.m. We ensure that responses will be made within an hour of receipt of the inquiry or application so you can rest easy—and of course, you only pay per result! Even more of a reason to rest easy—there’s nothing to lose!
Posted in Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Support, Find Latino Residents, Get Good Tenants, Get More Renters, Get More Tenants, Get a Tenant, Getting Good Tenants, Help Renting Apartments, Hispanic Market, Latino Prospects, Latino Renters, Tenant Acquisition | 88 Comments »
Tuesday, August 4th, 2009
Leads and leases are the name of the game for multifamily owners, managers, and leasing agents. Good advice on specific ways to WIN WIN WIN in the leasing game is rare.
You need new apartment residents. As important, they need the homes you can offer them.
I am offering FREE help unraveling the renting puzzle in the Internet Age. Simply fill in your email address in the box just below:
Posted in Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Find Good Tenants, Find Latino Residents, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get a Tenant, Tenant Acquisition | 147 Comments »
Thursday, July 30th, 2009
More traffic… more qualified traffic… better closing techniques are the name of the game for owners and managers.
However, achieving this is a complex task. A significant key is recognizing that the American demographic is a changing thing. Did you know that 72% of new tenants for the next 10 years are expected to be minorities and that half of these will be Hispanic/Latino? Also, did you realize that this year American schools will graduate the largest class in history? Or, what about the fact that seniors as a part of population will grow disportionately over the next 10 years.
What about economics? How does the loss of wealth from the recession impact you? Or, how will increased savings impact renting?
As owners and manager, studying our markets is critical. This implies studying our local market and market trends. This means understanding global trends. Finally, this implies coming up with techniques to capitalize on these factors once understood and quantified.
Blake Ratcliff – CEO of Pallaton Properties
Posted in Apartment Management Service, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Getting Good Tenants, Getting Tenants, Hispanic Market, Hispanic Tenant Finding, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Property Management, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services | 87 Comments »
Tuesday, July 21st, 2009
Advertising your multi-family property may seem like an arduous task considering the myriad of options (and expenses!) available these days. At Occupancy100, we’ve learned that online advertising is the most practical option when pitted against print advertising in terms of ROI and the infinite number of potential renters these types of advertisements are able to reach.
Print ads tend to be incredibly expensive and with a low return on investment. Brochures, pamphlets, newspaper/magazine ads, billboards, etc. require high monetary investments in order to fund design, printing, distribution, storage, and postage, and potential error modification. After such an outflow of money, the geographical restrictions for distribution are incredible—often these types of advertisements are seen mainly by the older generations who are less likely to use the Internet, and skip over those younger generations who rely mostly on the World Wide Web as their main source of information.
In comparison, online advertising costs are often limited to website hosting—which costs a minimal monthly fee—and the individual advertisements can be seen by any person with a computer, whereas print ads are generally limited to their specific geographical locations. Online ads are capable of reaching an infinite number of potential tenants with a larger overall profit margin per consumer in contrast to print ads. Additionally, errors can be easily corrected with online advertising whereas correcting any printed mistake requires an entirely new printed product—re-establishing the original costs.
After trying print advertisements for ourselves with minimal results, we tried our hand at advertising on the web, and what a difference it made for us and our company! We want to help you utilize these tried and true techniques for your own business! With our Successful Website, Search Engine Marketing, and Search Engine Optimization services, we help your business gain the top spots in organic and paid search results and we help you to expand your properties’ marketing opportunities as a whole. We even gather monthly reports so you can track the progress and traffic of your advertisements in conjunction with tenant acquisition at your properties. The best part? You only pay for results! Check us out today!
Posted in Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting | 15 Comments »
Monday, July 13th, 2009
Hey everyone,
We at Occupancy100 are pleased and proud to announce that our new website, Apartment Marketing Solutions, has been completed and is ready to serve all of your marketing needs!
In these hard economic times, we know how difficult it is to generate potential renter traffic, let alone sign leases. Having previously struggled with lagging occupancy in our local renter market due to the military “surge” overseas, our staff had to create new and innovative ways to generate traffic through our apartment complexes. Having already experienced our services’ success for ourselves, we’re now here to help you! Check out all of our services, proven to generate leads and sign those ever-elusive lease agreements, and you only pay if it works!
Our Tenant Lead Generation solution generates 2-3 new calls per day by weekly updating your apartment ads on various websites such as Craigslist and Whitepages, and other forms of targeted marketing. If you sign up now, you get 10 leads for free — a great way to test our expertise for yourself!
We also offer an Online Rental Application–a secure, rental application that potential occupants can fill out online without using a pen, printer or fax–and you receive it immediately. This service option has proven itself time and time again, offering 3-5 new applications per week to our customers! Try it now and receive your first 4 applications for free! Additionally, our Online Rental Application is accompanied with our “Know Your ROI” feature that allows you to gauge which advertisements are creating the most traffic through custom pie chart displays.
Through our experience, we have learned that rental applications that are responded to immediately produce a signed lease at least 50% of the time. Since potential tenants often fill out rental applications upon returning home from work, we offer After Hours Leasing Support from 6pm-2am to field any incoming applications during this time! Potential renters are happier (and more likely to sign leases) knowing that they are responded to in a timely manner! Get your first 2 responses free if you sign up now!
Accompanying these amazing services are our auxiliary services, including search engine optimization, monthly reports, and more! To view everything for yourself and/or to contact an Occupancy100 representative for further detials, visit www.apartment-marketing-solutions.com.
We look forward to serving you and your apartment rental business!
Tags: Apartment Marketing, online apartment rental application, tenant acquistion
Posted in Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services | 77 Comments »
