Archive for the ‘Apartment Management Services’ Category
Monday, August 31st, 2009
I found this list posted by Primemedia on LinkedIn today and thought that this could be useful.
The apartment features and community amenities consumers searched most often for on ApartmentGuide.com over the last six months include (in order):
1. Washer and Dryer In Unit
2. Pets (allowed)
3. Air Conditioning
4. Some Paid Utilities
5. Washer and Dryer Connections
6. Dishwasher
7. Balcony
8. Garage
9. Cable Ready
10. Furnished Available
11. Swimming Pool
12. Short Term Lease Available
13. Fitness Center
14. Gated Access
15. Oversized Closet
Good luck and good renting.
Posted in Apartment Investing, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Get More Renter Traffic, Tenant Acquisition | 81 Comments »
Sunday, August 30th, 2009
The responsibility of renting a property is critical, but simply generating traffic and having a trained sales staff will not rent units. We are operators in a commodity market. By definition, this implies that as owners and managers we have to provide some basic underlying conditions to rent.
First on the list, as operators we gain nothing by trying to sharply under price the market and if we over price the market, we will not rent. This is a delicate item because if we price too low we lose money and if we price too high we will not rent at all. Further, this means we have to be competitive on concessions as well as basic price. With all this in place, if as owners and operators, we can establish a position of greater value we will have a sustainable edge in the market.
Next, our property must be priced to compete with properties on amenities. Visits and calls are generally determined by bedrooms, bathrooms, and amenities. Pricing to fit against the competition in this area is critical.
A clean well maintained property is another basic point. Property management processes and procedures that assure this are critical to renting units. As always, customer service wins the day.
Finally, social condition will kill renting and can be a great rent enabler. If resident prospects see a clean area, late model vehicles, quiet and low key resident interactions, etc. Residents and resident prospects need to feel safe in the neighborhood. The probability begin increasing quickly that they will choose your community as their new home if safe, clean, and friendly conditions.
Blake Ratcliff – The apartment marketing guy
Posted in Apartment Investing, Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Latino Residents, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get More Renter Traffic, Get More Renters, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, Hispanic Market, Hispanic Tenant Finding, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Receive More Renter Traffic, Receive More Renters, Tenant Acquisition | 7 Comments »
Monday, August 24th, 2009
We’ve hit many times the fact that Hispanics are the fastest growing resident demographic. However, did you know that Hispanic Internet usage is growing 50% faster than the general market? Do you have a strategy for this market area?
If not, keep in mind that most Hispanic searches are in English. The fact is Hispanic marketing in fact any demographic marketing focus is a cultural item. For example are you aware that a Hispanic household is 3.5X more likely to respond to a direct mail item than a non-Hispanic Household. This is particularly important when you understand that they only receive 10% of the mail other households receive.
About 55% of Hispanics respond well to ads in Spanish. Also, Radio and television is generally the best mode of advertising based on selling results.
When you considers Hispanics are $860 billion dollar market segment, ignoring this segment is at your own risk. This will be an even greater fact as the segment is expected to grow to over $1 trillion by early in the coming decade.
Good sources for this post were:
MK Blog
The Latino Journal
Online Hispanic Trends
Posted in Apartment Investing, Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Latino Residents, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, Hispanic Market, Hispanic Tenant Finding, Housing Demographics, Housing Market Facts, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Latino Prospects, Latino Renteres, Latino Renters, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Online Property Management, Online Rental Application, Property Management, Property Management Service, Property Management Services, Property Management Solution, Property Management Solutions, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting, Tenant Placement Service, Tenant Placement Services, Tenant Screening, U.S. Housing | 19 Comments »
Monday, August 10th, 2009
Renting apartments is tough business. For many in the industry, consternation and discomfort is a common reaction to the advent of online sourcing opposed the decline of print advertising is very disturbing. Traditionally and in fact even now, the industry is relatively low tech.
The good news is there is no need for most properties to change. The key is to understand how to tap into online support. The key is to have a small arsenal of the right tools and to recognize that having those tools does not imply becoming a techno wizard. The basic elements are a community oriented sharp detailed website, strong ILS support, and a support team that will ensure you have the online exposure you need. There are numerous tools including Vaultware, Real Page, and our own management services. Each can serve some or most of your needs.
Combine this with a strong understanding of your competition and the right combination of traditional factors including property condition, customer service, maintenance quality, tenant management, and signage and you are on your way to a winning combination.
Posted in Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Online Property Management, Tenant Acquisition | 29 Comments »
Monday, August 10th, 2009
The staff at Occupancy100 has invested a lot of energy into researching what works and what doesn’t in the world of multi-family housing marketing.
We have come to the conclusion that inquiries and applications that are responded to within an hour are more likely to result in leases (close to 50% of the time). Many properties find themselves tied to their operating hours—when potential tenants call or email after these set hours they do not receive responses until the next business day, often resulting in them continuing their research and looking elsewhere. By the time their inquiries are responded to, the likelihood that they have found some place else to live has increased exponentially.
It is a proven fact that many potential tenants do most of their apartment hunting after the five o’clock hour—once they’ve arrived home from work. Multi-family renting is a business in itself though, with most properties ending the work day at five o’clock, as well. You see the problem, and so do we! Because extending office hours is often a hassle for many businesses, Occupancy100 offers an after-hours call service that guarantees a response from our professional leasing agents at our central office to more than 90% of all applications submitted between the hours of 8 p.m. and 2a.m. We ensure that responses will be made within an hour of receipt of the inquiry or application so you can rest easy—and of course, you only pay per result! Even more of a reason to rest easy—there’s nothing to lose!
Posted in Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Support, Find Latino Residents, Get Good Tenants, Get More Renters, Get More Tenants, Get a Tenant, Getting Good Tenants, Help Renting Apartments, Hispanic Market, Latino Prospects, Latino Renters, Tenant Acquisition | 32 Comments »
Tuesday, July 21st, 2009
Advertising your multi-family property may seem like an arduous task considering the myriad of options (and expenses!) available these days. At Occupancy100, we’ve learned that online advertising is the most practical option when pitted against print advertising in terms of ROI and the infinite number of potential renters these types of advertisements are able to reach.
Print ads tend to be incredibly expensive and with a low return on investment. Brochures, pamphlets, newspaper/magazine ads, billboards, etc. require high monetary investments in order to fund design, printing, distribution, storage, and postage, and potential error modification. After such an outflow of money, the geographical restrictions for distribution are incredible—often these types of advertisements are seen mainly by the older generations who are less likely to use the Internet, and skip over those younger generations who rely mostly on the World Wide Web as their main source of information.
In comparison, online advertising costs are often limited to website hosting—which costs a minimal monthly fee—and the individual advertisements can be seen by any person with a computer, whereas print ads are generally limited to their specific geographical locations. Online ads are capable of reaching an infinite number of potential tenants with a larger overall profit margin per consumer in contrast to print ads. Additionally, errors can be easily corrected with online advertising whereas correcting any printed mistake requires an entirely new printed product—re-establishing the original costs.
After trying print advertisements for ourselves with minimal results, we tried our hand at advertising on the web, and what a difference it made for us and our company! We want to help you utilize these tried and true techniques for your own business! With our Successful Website, Search Engine Marketing, and Search Engine Optimization services, we help your business gain the top spots in organic and paid search results and we help you to expand your properties’ marketing opportunities as a whole. We even gather monthly reports so you can track the progress and traffic of your advertisements in conjunction with tenant acquisition at your properties. The best part? You only pay for results! Check us out today!
Posted in Apartment Management Service, Apartment Management Services, Apartment Marketing, Apartment Marketing Ideas, Apartment Marketing Support, Apartment Tenant Qualification, Find Good Tenants, Find Renter, Find Renters, Find Tenant, Find a Tenant, Finding Good Tenants, Finding Renters, Finding Tenants, Get Good Tenants, Get More Renter Traffic, Get More Renters, Get More Tenants, Get Tenant, Get a Tenant, Getting Good Tenants, Getting Tenants, Help Rent Apartments, Help Renting Apartments, How to Find Renters, Increase Apartment Occupancy, Increasing Apartment Occupancy, Leasing Support, Marketing Apartment, Marketing Apartments, Multi-family Renting, Obtain More Leases, Obtain More Renters, Obtain More Tenants, Receive More Renter Traffic, Receive More Renters, Receive More Tenants, Tenant Acquisition, Tenant Finding, Tenant Getting | 7 Comments »
