Signage is still one of the most powerful marketing tools available to business and that includes multifamily. In the coming 12 months, we are focusing on signage in a much more significant way. The questions we are asking are:
- Where can we get more,
- How can we gain more attention,
- How can we improve consumer response.
- What is the right information on our sign.
As always marketing to a potential resident is much different than selling a night at the local hotel, products at the local clothing store, etc. Our customers are making a lifestyle choice that they will have to live with for the next 12 months or more. If we can facilitate this in the right way, the consumer is more likely to rent and once having rented more likely to stay for the long term.
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