Occupancy100s’ Apartment Marketing Solutions

Our Apartment Marketing Solutions are individual products and you do NOT need a website for your apartment property.

Our most popular apartment marketing solutions, Resident Lead Generation, Online Rental Application, and the after hours Resident Lease Acquisition, are PAY per RESULT – This means that unless you receive a genuine resident lead, rental application or lease, you will not be charged a single dime.

Resident Lead Generation – This is a PAY per RESULT apartment marketing solution – $10.00/lead. Our Resident Lead Generation solution generates 2-3 daily new calls. How do we do this? We have identified some of the Internets leading web presence companies. We place weekly updated ads of every floor plan on each of these companies’ websites. Craigslist, Whitepages, Google Maps, Yahoo Local, etc… read more about Resident Lead Generation.

Online Apartment Rental Application – This is a PAY per RESULT apartment marketing solution – $20.00/application. Most of you probably post a printable PDF file version of your rental application on your website, however how many applications a year have you  seen come from your website? 3, 4, 5? Through our research we have found that before our customers chose Occupancy100 for their apartment marketing solutions, they  either did not post their rental application on their website or if they did, most of them posted a printable PDF file. We have found that potential residents are  unlikely to print out, fill out, and fax an application to your office. Our secure online rental application allows your potential residents to fill out your rental application on your website, or/and through the ads posted by our apartment marketing professionals. After adding our secure apartment rental application, our customers receive 2 – 5 online rental applications per week!… read more about our Online Apartment Rental Application.

Know Your ROI – As you have learned there are many benefits to the online rental application, it is more effective than a printable  rental application, it will save you and your leasing agents time, as well as allow you to connect with residents even when you are not in the office. In addition to this, our online rental application will provide you with valuable marketing information.  The online rental application will automatically extract and quantify demographics and display them as simple, easy to read pie charts. The most valuable pie chart displays the source of the applications, as in you will be able to see the advertisements that are drawing more potential applicants. Using this pie chart, you will be able to calculate each advertisements’ ROI… read more about Know Your ROI.

After Hours Leasing Support – This is a PAY per RESULT apartment marketing solution – $30.00/after hours response. We have found that potential residents fill out applications after work once they have gotten home. This means that rental applications are submitted after your leasing office has probably closed. Our research suggests that applications that are responded to within the hour lease more than 50% of the time. Because of this we have professional leasing agents at our central office between the hours of 8am  to 2am which ensures that 90% of all applications are responded to within an hour. Even if your leasing office is not open, you can rest assured that rental applications submitted between the hours after you close and 2am will be responded to within the hour… read more about After Hours Leasing Support.

Resident Screening Services – This is a PAY per RESULT apartment management solution. Criminal, Background, Credit, and Rent History Check – $40.00 / Resident Screen. One of our newly added services is our Resident Screening apartment management solution. The Resident Screening Service is an essential part of running your multi-unit property. We have made it available to you as part of our apartment management solutions because soon to come, our Online Rental Application will have a built in Criminal, Background, Credit and Rent History Check.

Occupancy100s’ previously mentioned products, Resident Lead Acquisition, Apartment Rental Application, After Hours Resident Lease Acquisition, and the Resident Screening Services can be made more effective by having your own website. If you have your own apartment website, there are two more apartment marketing solutions that we offer to our customers, Search Engine Marketing and Search Engine Optimization. If you do not have your own apartment website, we can create it for you!

Successful Apartment Website – More than 70% of prospective residents start their apartment search on the internet, and over 90% if they are moving in from out of town. Our apartment marketing solutions were initially designed for properties with a website. Having a website is the first major step to achieving true internet marketing success of your multi-unit property. Our web design experts will create a beautiful professional website for your multi-unit property. The website will allow you to: post relevant information for your residnets, collect rent from your current renters, and most importantly it will act as an always open leasing office where your prospective residents will be able to make buying decisions. Along with this, you will be able to post your web based apartment rental application, so that your prospective residents will be able to fill it out 24 hours a day 7 days a week.

Search Engine Marketing (SEM) – If you already have a website, but you are not receiving any residents from it, search engine marketing is the fastest way for your apartment property website to start receiving qualified traffic. More than 70% of prospective residents start their apartment search on the internet and over 90% if they are moving in from out of town. Because of this, if you want to caputre some of these prospective residents, it is imperative to apear on the first page of search results. Our Search Engine Marketing professionals will make sure that your apartment property website apears as one of the first 3 search results on Google. This can produce anywhere from ten to hundreds of unique interested visitors to your apartment property website. Search Engine Marketing does have significant investment associated with it, however the return on investment is higher than many other forms of traditional advertisement.

Search Engine Optimization (SEO) – While Search Engine Marketing is an immediate solution to creating traffic for your website, Search Engine Optimization is the long term solution. Our Search Engine Optimization experts will work with your website to have it appear on Google organic search results. Organic search results are those that are generated free. This means that once search engine optimization is complete you will start to receive free traffic to your website. It is a long term investment with an extremely high return on investment.

Monthly Reports – Monthly reports are sent out by our staff so that each of our customers knows exactly how many residents leads, apartment applications, and apartment leases were generated that month. Also the report will include key marketing information.