As operators we often fall into the trap of believing we have taken all the steps we can to expand our market presence.  However, we forget the power of our buying base.  As owners a property may be the home to hundreds or thousands of residents.

We can leverage our resident base to gain the attention and marketing support of many potential marketing sources.  For example, many businesses will welcome our  flyers, banner signs, temporary signs for marketing our property because  of the resident base.

Have you considered approaching  private business owners to place signs, banners, and flyers on their premises as a way to increase your presence?

We often are able to place signs for $200 – $400 per quarter on main roads with very high traffic.  The cost of the signs are less than $1,000 and the traffic can be 3 to 5 new visits per day.

The next major issue is what to place on the sign.  We normally add:

• Property name
• Address
• Phone number
• Website
• bedrooms
• Sometimes more if it fits well.

Blake Ratcliff

The Apartment Guy