Did you know that www.census.govprojects that 72% of renters will be minorities. And, that 36% will be Hispanic / Latino? Did you know that in the Southeast 1% of renters and 3% of move ins are from residents coming from outside the region.
This implies websites, signage, and other items in Spanish can increase results. Investing ILS or pay per click focused on the worst hit economic areas could prove fruitful for stronger local economies.
Understanding these points or engaging someone to manage these issues can significantly improve your renting results.
Blake Ratcliff
www.apartmentmarketingsolutions.com